Write to Convince

A woman working on a computer at a desk.

Turn Strong Ideas into Compelling Arguments and Meaningful Action

Cost

$765

Format

Online
* Instructor-led | 3 partial days | 12 hours

Next course date

November 2-4, 2026 (9:00 am - 1:00pm Atlantic Standard Time)

If you want the power to effect change, then learn how to write persuasively. Designed and taught by an experienced author and teacher, this practical course will help you learn how to use the fundamentals of persuasive writing to successfully sell your ideas, build consensus, and improve your performance. You will learn to construct and defend compelling arguments, a crucial skill in for both internal and external audiences.

To write persuasively is to move readers to action. This requires a strategic approach, particularly when you’re creating complex documents, such as formal proposals. Focusing on excellent examples of persuasive writing and winning proposals, this course will give you practical strategies that will enable you to use writing to move people to action and to be successful in having your ideas and proposals adopted.

Register Now
  • Understand your target audience
  • Appeal to their wants and needs
  • Develop a clear consistent message
  • Structure material so it flows logically and smoothly
  • Include compelling information
  • Know ideal formats for sales letters, fundraising letters, internal requests, project overviews ....
  • Develop a persuasive tone
  • Use images and format to best advantage

By the end of the course, participants will be able to:

  • Develop a more convincing and persuasive style
  • Target your content for each particular audience
  • Craft language that engages readers and increases understanding
  • Avoid common proposal-writing errors and issues

You will benefit from this course if you:

  • work in a sales or marketing team
  • write internal proposals or respond to RFPs
  • are new to writing proposals
  • want to hone your persuasive writing skills
  • prepare RFPs or other proposal guidelines

Please reach out to our EPD team to learn more about future dates. 

Certificate Pathways

 

Make Executive & Professional Development part of your learning journey.

Write to Convince counts towards the Applied Certificate in Effective Business Communications (36+ hours)

Instructors
Page Feedback