Research Briefs
Dr. Kevin Kelloway
Daily Practice of Transformational Leadership Helps Companies Earn Customer LoyaltyHow do daily leadership behaviours in a service-based business affect employee engagement and, consequently, customer satisfaction and loyalty?
Dr. Ethan Pancer
“Greening” Packaging May Confuse Consumers if Not Done CarefullyCould some environmentally friendly packaging and labeling be leading consumers to perceive eco-friendly products as inferior to regular products?
Dr. Claudia De Fuentes
Exporting May be Key to Unlocking InnovationHow does a company's performance as an exporter relate to its ability to innovate? Do companies that engage in innovation also engage in more exports?
Dr. Hai Wang
New Algorithm Allows E-tailers to Maximize Profits by Personalizing Discounts to Individual ShoppersHow can e-tailers personalize pricing strategies in real time so as to make the most profit from offering customized bundle discounts and instant coupons?
Dr. Catherine Loughlin
Status and Trust Key to the Performance of Age-Diverse Work GroupsHow can employers create conditions that will promote high performance in age-diverse teams?
